I’m excited by the concept of eSports. The very idea of watching competitive video game playing is so delightfully bizarre and futuristic- and I am awestruck every weekend when I watch professional gamers play. I am mostly enthralled by the social dimension of it- seeing announcers and crowds get as excited and wound up over a video game as others would get over physical sports (e.g., baseball, football, hockey, etc.). I am excited, then, to see a few “mainstream” companies (rather than niche video game peripheral companies) signing on to sponsor eSports teams: Nissan, Samsung, and Pringles.
The biggest question with eSports is whether it’s a passing fad or whether it will come to be a long-standing, mainstream form of entertainment (or even whether it will match or surpass traditional sports entertainment). I’m still not certain that eSports will rise to the level of traditional sports, but I think companies that invest in sponsorships will see rewards on par with the sponsorships of traditional sports.